NOW & THEN

I’m a wordsmith who writes about food, wellness, home, and fashion. Dubbed eagle eye for keen attention to detail, clients appreciate SEO-rich content with brand-focused creative spin—and I’m grateful for the eclectic mix of work that lands on my desk.

The kitchen has always been one of my favorite places. As a kid, I’d copy recipes from food magazines onto index cards in my best calligraphy, with whimsical illustrations of the ingredients. Now I create marketing campaigns for farm-to-table meals sold online and shipped to doorsteps nationwide. Things come full circle.

freelance CLIENTS

2007-present

The Tin Building by Jean-Georges, Alembika USA, Babeth’s Feast, Urban Souls Yoga & Meditation Studio, 1440 Multiversity, Eileen Fisher Lifework, Bloomingdale’s, Lord & Taylor, Hudson’s Bay Company, and more.

in-house

Editor-In-Chief, Alembika USA, 2019-2023:

Hired as a copywriter to uplevel web content and email campaigns for a Tel Aviv-based fashion house. Promoted to EIC to produce Alembika Magazine’s blog posts, The Edit and The Well. Additionally, curated and edited studio and location photography, merchandising SKUs for visual flow, while up-selling complete looks.

Copy Director, Saks Fifth Avenue, 2000-2007:

Recruited to build Saks Fifth Avenue’s e-commerce copy department for the launch of Saks.com. I wrangled a great team, analyzed best practices, and developed user-friendly copy formats, defining style and voice in tune with the legendary luxury brand. Maintained healthy cross-channel work flows with marketing, merchandising and IT, directing all DTC copy initiatives, marketing campaigns, runway editorial, and more.