NOW & THEN

I’m a wordsmith who writes about food, home, fashion, and wellness. Dubbed eagle eye for keen attention to detail, clients appreciate SEO-rich content with brand-focused creative spin. And I’m grateful for the eclectic mix of work that lands on my desk.

The kitchen is one of my favorite places. As a kid, I’d copy recipes from food magazines onto index cards in my best calligraphy, illustrating the ingredients with whimsical illustrations. Now I create marketing campaigns for farm-to-table meals sold online and shipped to your doorstep. Things come full circle.

freelance CLIENTS

2007-present

The Magic Book by Sandra Shuman, PhD, The Tin Building by Jean-Georges, Alembika USA, Urban Souls, Babeth’s Feast, 1440 Multiversity, Saks Fifth Avenue, Lord & Taylor, Hudson’s Bay Company, Bloomingdale’s, and more.

in-house

Editor-In-Chief, Alembika USA, 2019-2023:

Hired as a copywriter to uplevel web content and email campaigns for a Tel Aviv-based fashion house. Promoted to EIC to produce Alembika Magazine’s blog posts, The Edit and The Well. Additionally, I curated and edited studio and location photography, merchandising SKUs for visual flow, optimal placement, and for upselling complete looks.

Copy Director, Saks Fifth Avenue, 2000-2007:

Recruited to build Saks Fifth Avenue’s e-commerce copy department for the launch of Saks.com. I wrangled a great team, analyzed best practices, and developed user-friendly copy formats, defining style and voice in tune with the legendary luxury brand. Maintained healthy cross-channel work flows with marketing, merchandising and IT, directing all DTC copy initiatives, marketing campaigns, runway editorial, and more.