freelance copywriter, tin building by jean-georges

Wrote thousands of short- and long-form product detail copy descriptions for Chef Jean-Georges’ curated DTC marketplace items. Crafted to include brand stories, product histories, and creative usage ideas—while increasing traffic by maximizing SEO keywords.

**ESPINALER** **PREMIUM** BABY SARDINES IN OLIVE OIL
$10.50 125g
Exceptionally tasty baby sardines, wild-caught in September at peak season in the Galician Rias, off the coast of Malaga, Spain. Perfectly small in size, they melt in your mouth with a delicate flavor. Meticulously packed in a light, aromatic olive oil marinade. Enjoy straight from the tin with a big hunk of fresh, crusty bread and some cornichon for a nutrient-dense snack or meal that’s a sustainable source of protein and packed with omega-3s.

BIO ORTO ORGANIC GRAND CRU EXTRA VIRGIN OLIVE OIL
$30.00 250ml
Golden green in color and soft on the palate, this velvety, balanced, organic EVOO from Gargano, Italy is a pantry staple you’ll keep handy for finishing just about anything you’re serving up. Drizzle it over grilled veggies, brick-oven pizza and creamy soups—and whisk it into salad dressings and marinades. Great gift—foodies and home cooks alike savor Bio Orto’s field-to-table freshness and grassy flavor profile.

FRANTOI CUTRERA PISTACHIO AND ALMOND PESTO
$20.00 6.7oz
A decadent Sicilian pesto that’s very versatile… Brilliant in both sweet and savory applications, it boasts a creamy blend of fresh, local pistachios and Avola almonds + mild Ragusano cheese, premium extra-virgin olive oil, and just a hint of nutmeg. Exquisite simply tossed with bucatini or capellini pasta—or spread on focaccia layered with microgreens and fresh burrata, or fresh figs and a drizzle of honey.

COPY LEAD, DIGITAL + PRINT, BABETHSFEAST.COM + BABETH’S FEAST STORES

Wrote all DTC website copy and content, segmented email campaigns, and store-facing collateral.

rbskincarestudio.com instagram carousel, design and copy

EDITOR-IN-CHIEF, alembika.com

Produced editorial content, PDP copy, SMS, and segmented email marketing campaigns. Also edited studio and location photography, curating landing page rollovers and PDP carousels for flow and up-sells. Increased site traffic by maximizing SEO, backlinks, and CTAs, while maintaining quality, engaging content for an influencer-driven 50+ audience.

ABOVE: THE EDIT promoted new drops with back-links to editor’s picks. THE WELL was a mix of stories for customer engagement and community building.
BELOW: Post-quarantine collection pages featuring models and influencers in aspirational settings.